Geneva · editorial strategy · AI adoption · automation
Hi, I’m Daniele.
Senior Editorial & Digital Experiences Manager at STMicroelectronics
The press room
Content, people and the machines.
I spent nine years in semiconductors, a global and fiercely competitive B2B industry at the center of the AI economy, running content, editorial, and digital programs end to end at STMicroelectronics in Geneva. I own editorial strategy and planning, lead a lean team and agency partners, and manage scope, budget, and stakeholders up to executive level, with a problem-solving approach that carries complex projects to completion.
I’m also a founder at heart. I built and scaled Spazio iTech, a prominent Italian technology media outlet, from the ground up over nearly 9 years. I managed a team of 9, cultivated partnerships with global tech brands, and was an invited voice at international product launches.
I’m an early, hands-on adopter of AI: I test new tools first-hand, study where routine work and bottlenecks slow a team down, and build the automation that removes them, from analytics and reporting to content operations and publishing. Just as importantly, I help the people around the tools: training non-technical colleagues, writing prompt playbooks, and tracking whether AI actually gets adopted into daily work.
The switchboard
What I do.
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Editorial Strategy & Planning
Multi-channel editorial planning and content strategy for B2B semiconductors, from editorial calendars to executive thought leadership, measured on business impact.
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Digital Experiences & Events
End-to-end ideation and execution of high-impact digital and hybrid events. Video production and live broadcast management for top management and executive communications.
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AI Adoption & Automation
I identify the use cases that matter, define sensible governance, train non-technical users, and build the automation itself: analytics, content operations, SEO, and publishing, with adoption tracked, not assumed.
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Program Management & Change Leadership
End-to-end delivery of complex programs: scope, budget, risks and roadmaps, cross-functional teams, agency partners, and stakeholders up to executive level. Adoption and measurable outcomes are the metrics that matter.
The archive
Where I’ve been.
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Jul 2023 — Present
Senior Editorial & Digital Experiences Manager
STMicroelectronics · Geneva, Switzerland
Own editorial strategy and planning across ST’s owned channels, leading a lean team and agency partners and running the Professional Video Room for CEO and Top Management broadcasts. Projects: a Unified Calendar editorial planning system, the 2025 blog.st.com rebrand, and AI-driven analytics and content automation.
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Dec 2021 — Jul 2023
Head of Blog Communications & Digital Media
STMicroelectronics · Geneva, Switzerland
Elevated the ST Blog from a growing platform to a core strategic asset. Directed professional video room operations with NewTek TriCaster for live TV interviews. Managed live broadcasts for global executive announcements and integrated content strategy across social media channels.
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Sep 2017 — Dec 2021
Corporate Blog Strategy & Content Manager
STMicroelectronics · Geneva, Switzerland
Designed, launched, and scaled ST’s official corporate blog from a greenfield project. Established the editorial planning system, managed technical writers, and grew the platform’s impact to exceed the performance of established channels like the ST Newsroom.
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Mar 2019 — Aug 2019
Marketing & Communications Specialist (APAC)
STMicroelectronics · Singapore
International rotation focused on the APAC semiconductor market. Conducted a comprehensive audit of ST’s social media presence vs competitors, sourced technical articles from the region, and built a professional network across Singapore and Hong Kong.
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Apr 2014 — Present
Founder & Editor-in-Chief
Spazio iTech · Monza e Brianza, Italy
Built and scaled a prominent Italian technology media outlet from the ground up. Managed a team of 9 including writers and an editor, cultivated partnerships with global tech brands, and was invited to international product launches. Relaunched in 2026 with the goal of becoming competitive again in the Italian tech news landscape.
The blueprint
Three STAR Awards.
STMicroelectronics’ internal recognition for outstanding contributions.
- 2026 Silver
ST STAR Awards 2026 · Silver
- 2025 Silver
ST STAR Awards 2025 · Silver
- 2018 Gold
ST STAR Awards 2018 · Gold
Education
- 2026Master Online International Marketing, Events & MediaCentro Studi Comunicare l’Impresa
- 2018 — 2019Master in Global Marketing, Communication & Made in ItalyCentro Studi Comunicare l’Impresa
- 2015 — 2017Master in Advanced Marketing ManagementUniversità degli Studi di Milano-Bicocca
- 2012 — 2015BSc in Marketing, Communication and Global MarketsUniversità degli Studi di Milano-Bicocca
Languages
- ItalianNative
- EnglishProfessional working
- FrenchLimited working
- SpanishElementary
The thread
Let’s talk.
Open to conversations about editorial strategy, AI adoption programs, and applying AI to the way teams work.